SkiBig3
215 Banff Avenue, Banff, AB T1L 1H1
$65,000–$75,000 a year - Permanent, Full-time
SkiBig3
215 Banff Avenue, Banff, AB T1L 1H1
$65,000–$75,000 a year
Job details

Pay
$65,000–$75,000 a year
Job type
Full-time
Permanent
Shift and schedule
Weekends as needed
Monday to Friday

Location
215 Banff Avenue, Banff, AB T1L 1H1

Benefits
Pulled from the full job description
Company events
Dental care
Disability insurance
Employee assistance program
Extended health care
Life insurance
Store discount

Full job description
SkiBig3 creates the most complete, self-contained, and easily accessible winter ski experience in North America. Three world-renowned ski areas that receive 30 feet of annual snowfall. 7,748 skiable acres and 362 runs, all within the boundaries of a park so exceptional it's part of a UNESCO World Heritage site. It's all just 90 minutes from Calgary. This is what we offer, and it's unrivaled anywhere on the continent.

SkiBig3 is a collaboration of Banff Sunshine, Lake Louise, and Mt. Norquay in Banff National Park, Canada. It markets and services ski vacations to boost skier visits. Offerings include SkiBig3 vacations, lift tickets, multi-mountain passes, rentals, and snow school programs.

The Business Development Manager at SkiBig3 is responsible for increasing sales and expanding market channels. Key duties include promoting lift tickets, season passes, rentals, and snow school both domestically and internationally, as well as developing new markets and business opportunities. The role includes managing the sales team, collaborating with different departments, handling contract negotiations, sales fulfillment, and working with tourism partners and resorts.

This role requires the Business Development Manager to be based at Head office in Banff to ensure relationships and operations within the region are effectively managed.

Organizational Relationships:

This position will be part of the SkiBig3 Marketing & Sales Team. Working with all other SkiBig3 departments and ski resorts; Banff Sunshine, Lake Louise and Mt Norquay.

Position Overview:

The role involves working closely with the SkiBig3 Marketing & Sales Team, other departments, and ski resorts to enhance B2B partner engagement and support, create systems and processes for training staff, and achieve revenue growth targets
Key Strategies: Strategies include targeted marketing campaigns, partnership development with DMOs and tour operators, creating incentive programs, collaborating with local hotels and regional partnerships, and exploring bundled packages and cross-promotional opportunities.
Duties and Responsibilities: Responsibilities include leading the Sales Team, managing third-party resellers, handling contract negotiations, conducting sales missions, reporting on consumer awareness, attending industry shows.
Areas of Focus:

Grow group and individual Travel Trade business: This strategy will focus on penetrating both existing and new markets to maximize booking conversions.
New business-to-business opportunities including existing channels, conference,
incentive, partnerships and seasonal opportunities: These initiatives aim to broaden SkiBig3’s reach and enhance collaboration with industry partners.
Alignment & Integration with key stakeholders: This involves ensuring that all efforts are closely coordinated with our partners for maximum efficiency and impact.
SkiBig3 champion for resort plans and programs with local hotel, businesses and resorts: Strengthen alliances with local hotels and businesses to create mutually beneficial programs.
Sales Events: Key market activations with partners designed to drive awareness, consideration and conversion.
CRM: Implementing an effective CRM system to streamline communication and relationship management, fostering long-term loyalty.
Sales Process, Support and Fulfillment: Optimizing these processes will ensure a seamless experience for our clients and partners, enhancing overall satisfaction.
Duties & Responsibilities:

Conduct sales missions and product knowledge sessions.
Report on consumer awareness and market intelligence.
Work with accounting on invoicing/payment as necessary.
Manage 3rd party sales and fulfillment.
Sales lead with multi-mountain pass programs.
Work with marketing team to ensure brand consistency across all 3rd party channels .
Negotiate and execute co-op marketing programs with Banff & Lake Louise Tourism and Travel Alberta.
SkiBig3 lead with hotel partners
Develop airline partnerships.
Collaborate with ski resorts sales/operations teams (Banff Sunshine, Lake Louise, Mt. Norquay).
Host site inspections/FAM tours/groups/ski clubs & councils.
Support in-resort team (SkiBig3 Adventure Hub, Central Reservations) with client/guest operations.
Attend and coordinate industry consumer/trade shows.
Qualifications & Skills Required:

Excellent sales, and business development presentation skills.
Passion to ski/snowboard
Minimum 5 years' sales and management experience, preferably in Tourism.
Strong written, presentation, and verbal communication skills
Sales budgeting and reporting
Contract negotiations
Experience with client base management and new client acquisition.
Willingness and interest to travel as needed.
Proven ability to manage time independently.
Local knowledge of Ski Resorts and Banff & Lake Louise is an asset.
Outgoing self-starter with innovative ideas and a professional attitude.
Legally entitled to work in Canada.
Required Personality Traits:

Passion for Skiing/Snowboarding: A genuine love for the sport will drive enthusiasm and commitment to promoting SkiBig3’s offerings.

Excellent Communication Skills: Strong written, verbal, and presentation skills are essential for interacting with clients, partners, and team members effectively.
Innovative and Outgoing Self-Starter: The ability to generate new ideas and initiatives independently, along with a proactive, approachable attitude.
Strong Negotiation Skills: Proven expertise in handling contract negotiations and securing beneficial agreements.
Time Management Ability: Capability to manage travel and time efficiently and balance multiple responsibilities, ensuring timely fulfillment of duties and guest satisfaction.
More About SkiBig3:

We sell A portal to The North. The North is snow-covered, steep and wild-things that have always spoken to the human soul. A place where the winter is still formidable, the community is still warm, and 'adventure' is not an abstraction, but a real, tangible thing to be lived in real-time. It's a million miles from ordinary, yet you can be here in an instant.
We believe Winter is best spent in the wild. Winter isn't something to be endured. It's breathtakingly beautiful and universally transformative when experienced in the wild. People who spend half the year on couches under blankets aren't doing anything wrong; they're just missing out on a deeper warmth, lit from within by the sheer beauty of nature in winter.
We stand for the transformative power of winter. Banff National Park gets far more visitors in summer than in winter. To us, it's a little crazy. Because this place is every bit as inspiring when the temperatures drop, and the snow falls. Which is why we Canadians are always inviting people to experience it for themselves. Winter has the power to replenish something deeply human, and we're committed to sharing it with the world.
We are against the miscasting of winter as an adversary. It's no surprise winter here sometimes gets a bad rap. Human evolution means our default settings are: cold is bad, and winter is a time to shelter in place. But we know that here, winter fires the imagination and feeds the soul. It's an opportunity to come alive. And a time that heightens the warmth of humans.
SkiBig3 is committed to providing a safe and inclusive workplace for our entire team. That commitment was recognized by The Bow Valley Immigration Partnership and SkiBig3 was awarded a gold medal for being one of the most inclusive workplaces in the Bow Valley in 2023.

We’re working to eliminate barriers for applicants and team members from equity-deserving groups. If you need any accommodations during the hiring & interview process, please email our Manager of People Operations (sonya@skibig3.com) to discuss your needs.

If you are the perfect fit for the above-mentioned position, please submit your resume and cover letter to employment@skibig3.com and tell us why.

We thank all applicants; only those selected for an interview will be contacted.

Job Types: Full-time, Permanent

Pay: $65,000.00-$75,000.00 per year

Additional pay:

Bonus pay
Benefits:

Company events
Dental care
Disability insurance
Employee assistance program
Extended health care
Life insurance
Store discount
Vision care
Wellness program
Flexible language requirement:

French not required
Schedule:

Monday to Friday
Weekends as needed
Education:

Bachelor's Degree (preferred)
Experience:

Business development: 5 years (required)
Work Location: In person

Application deadline: 2025-01-26
Expected start date: 2025-03-17