SkiBig3
215 Banff Avenue, Banff, AB
$42,000–$47,000 a year - Permanent, Full-time
SkiBig3
215 Banff Avenue, Banff, AB
$42,000–$47,000 a year
Job details

Pay
$42,000–$47,000 a year
Job type
Full-time
Permanent

Location
215 Banff Avenue, Banff, AB

Full job description
SkiBig3 is about connecting and sharing all the pieces of a truly Canadian winter ski experience with visitors from around the globe. Grounded by our deep roots in the Canadian Rockies, the experiences we represent are exciting, adventurous, unique and rare. Respecting our unique mountain environment, working collaboratively with a diverse cross-section of individuals, and sharing our passion for Banff National Park is embedded in all that we represent and all that we do.

SkiBig3 is currently recruiting for the full-time, year-round position of Marketing & Content Specialist to join our team.

This position is a key part of the SkiBig3 Marketing team with a focus on supporting a wide cross-section of the marketing and communication needs for the organization.

The person in this position will be working with SkiBig3 internal departments: Marketing, Sales, Reservations, Admin, Accounting, the SkiBig3 Adventure Hub. Resort partners: Banff Sunshine, Lake Louise Ski Resort, Mt Norquay, and pass partners: Ikon Pass, Mountain Collective.

Duties & Responsibilities Include:

Website Content
Work with the marketing team to develop a full-funnel approach to website content development.
Oversee website content integration, updates and landing page development
Ensure brand consistency across the site
Establish and maintain SEO strategies
Copy writing and blog content creation, both in-house and with external content creators.
Work with Data Analytics team to monitor and improve website content and conversion opportunities
CRM and Email Marketing

Maintain a weekly newsletter schedule aligned with marketing promotional deadlines.
Draft weekly newsletters within CRM system.
Draft and schedule seasonal pre-arrival emails.
Collateral Development

Work with Sales & Marketing team to coordinate sales & marketing collateral needs
Coordinate SWAG & collateral needs for marketing team within budget - planning, ordering, inventory control
Coordinate production of SkiBig3 perk awards (eg Trifecta Challenge), and maintain inventory/distribution to the SkiBig3 Adventure Hub.
Assistance with the development of signage needs for the SkiBig3 Adventure Hub and other parts of the organization as required.
Assist with the development of collateral materials in conjunction with Sales promotions, trade shows, and travel trade partners.
Content Development

Assist with the develop content calendar
Write blogs, emails and website copy as required to support external communications and promotions
Recruit and manage relationships with external content creators including contracting, operational logistics, and project management.
Community Initiatives / Communications

Oversee community activations including sales promotions at the SkiBig3 Adventure Hub, Banff & Lake Louise Tourism and SkiBig3 activations and events for external audiences.
Support internal communication requirements – may include writing, posting, sharing and process documentation.
Oversee community promotion of local FAMS and resort community days.
Liase with media and our agency to develop FAM strategy and schedule
Oversee community initiatives, outreach and partnerships as related to Diversity, Equity and Inclusion.
Participate in the SkiBig3 SEAC committee on behalf of the marketing department.
Coordinate development and activation of prize packages for SkiBig3 contests
Assist with responding to questions and guest feedback as required.
Experience Required:

Strong content writing skills, with the ability to develop brand consistent content for multiple channels
Experience working within CSS systems: WordPress and/or Tailwind
Project management experience
Strong verbal and written communication skills
Experience with SEO and CRM strategies and Google Analytics preferred
Curiosity in marketing strategy and best practices.
Bachelor’s degree in marketing or communications
Min. 3 years’ experience in tourism related organization
Other Requirements:

Legally entitled to work in Canada
Diversity – equity - inclusion. These are not just words to us; they are principles that guide decision-making throughout our business. How we build our teams, cultivate leaders, and create a workplace where employees feel comfortable bringing their most authentic selves to work each day.

SkiBig3 is committed to providing a safe and inclusive workplace for our entire team. That commitment was recognized by The Bow Valley Immigration Partnership and awarded SkiBig3 a 2023 Bow Valley Gold Workplace Inclusion Champion.

We’re working to eliminate barriers for applicants and team members from equity-deserving groups. If you need any accommodations during the hiring & interview process, please email our Manager of People Operations (sonya@skibig3.com) to discuss your needs.

If you are the perfect fit for the above-mentioned position, please submit your resume and cover letter to employment@skibig3.com and tell us why.

We thank all applicants; only those selected for an interview will be contacted

Job Types: Full-time, Permanent

Pay: $42,000.00-$47,000.00 per year

Experience:

marketing: 3 years (required)
project management: 1 year (preferred)
Work Location: In person

Application deadline: 2024-09-01